About Burnright
Burnright is an independent, grass roots campaign which reduces unnecessary pollution from wood and solid fuel burning. Burnright recognises the unique position of professional chimney sweeps to assess their customer’s situation and deliver bespoke advice on how they can burn cleaner.
The government department DEFRA specifically referenced Burnright in its Clean Air Strategy in 2019, making clear that our efforts can help make a difference.
The campaign will evolve to meet the needs of sweeps seeking to make a difference with their customers. All resources are FREE for anyone to use.
What we provide
Tools and Resources: The campaign produces a wide range of consumer information for sweeps seeking to help their customer understand how to make a difference when burning wood and solid fuels.
Guidance and Education: Burnright provides ongoing guidance and education for sweeps and installers on how, where and when to use the different tools and resources to get the best results. Head over to our ‘Trade Information’ section to learn how to use the Burnright messages to drive your business.
Multi-media: Burnright recognises that multiple media must be employed to reach as many sweeps and consumers as possible. Professional videos and animations are free to use. Consumer focussed social media posts are targeted specifically at sweeps for sharing to their pages. Digital brochures and brochure / flier pdfs are free to use. Printed brochures and fliers can be purchased from the shop at cost price + p&p. Stickers and other merchandise is available to help raise customer awareness of the campaign.
Direct online advertising: Burnright undertakes paid online advertising at targeted audiences to deliver specific messages to both sweeps and consumers.
Burnright Hub: The website acts as a hub for all the information and activity. We welcome articles and contributions from other groups and organisations and are keen to link to well referenced / researched information. All the resources from videos and animations through to digital documents and are free to use.
If you have suggestions for tools and resources or the campaign generally, we’d love to hear from you: info@burnright.co.uk
Right: Chimney sweep association leaders at their meting with Defra officials at Westminster in July 2018.
